Chelsea FC together with FA, Kick it Out and the Asian Media Group have embark the ‘Search for an Asian Soccer Star’ and will do an open trial for young kids of Asian descent.
The search is for boys ages 12 to 14 and it will be on May 2, 3 and 4 at Chelsea’s training facility in Cobham in England.
Read the full text at the Premier League website.

Is it for some marketing reasons?
Yes, i believe it is for marketing purposes.
Man United has Park Ji Sung, it’s good for the club marketability.
i wish to info you that we have in store outstanding footballers in africa and europe that wish to play for any club.they all played and where trained by coaches in DONA united FC in africa such player that have come out from our camp is KANU that now plays for Portsmouth FC and lots more.